The WineDirect
Reporting Solution
Wineries Have Been
Waiting For

Easily track Inventory, Tasting Room,
Wine Club, Events, and E-Commerce
data with 50+ industry standard reports
and key performance indicators.

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Inventory and
Depletion
Data
at Your Fingertips

Automatically see Depletions across
all skus and easily reconcile
Quantities Sold, Poured, Shipped,
Picked-up or Remaining.

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Fully Automated
Reports with No
In-house Data Manipulation

Reports available online, via email, and Excel
with no cumbersome and time consuming
report and KPI creation.

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Best In Class
DTC Winery Analytics

Automatically track Sales, Tasters,
Wine Average Order Value,
Wine Club Sign-ups,
Wine Order Conversion Rate and more.

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Instant visibility on your DTC data and trends
DTC OverviewInventoryTasting RoomWine ClubE-CommerceEvents

VinDashboard is a cloud based (SaaS) Reporting Solution that connects directly to WineDirect. It includes 50+ industry standard reports and key performance indicators to help wineries track their DTC data, view trends and analyze metrics to take action and improve sales. VinDashboard is fully automated, requires no in-house data manipulation and can be accessed from any device, anywhere.

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As Simple as Needed
As Detailed as Needed

DTC Overview provides an overview of Tasting Room, Wine Club, Events, E-Commerce. More than fifty detailed analytics reports including: daily tasting room performance, sales trends across channels, sales associate performance, wine club membership, and much more.

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Integrates Directly With
Your WineDirect POS

Data is downloaded automatically and securely then processed and reports are ready anytime from any device. Reports easily export to Excel, Email, Powerpoint, and PDF.

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Words from Happy Customers

Alpha Omega
I am so excited by the potential applications of VinDashboard despite only scratching the surface of the capabilities. The ability to seamlessly transition from a birds-eye to a granular bottle by bottle view of multiple facets of our operation allows us to make real-time data-driven decisions while allowing our team to remain on the floor engaged with clients and moving wine.
Robert Breedlove   Alpha Omega
Tolosa Winery
VinDashboard has been an invaluable tool since I started using it. I can easily pull reports and sort through data to get exactly what I’m looking for. As the Estate Manager for Tolosa Winery, I rely heavily on the KPI reports to monitor our business across the various experiences we offer here at the winery.
Michael Giese, CSW   Tolosa Winery
Niven Family Wine Estates
I am excited about VinDashboard. I used to spend 3-4 hours per month dumping data into Excel pivot tables, now my monthly reporting takes 5 minutes. Also, I get a daily report of TR performance delivered to my inbox first thing every morning. And I haven’t really scratched the surface of VinDashboard yet!
Karl Boone   Niven Family Wine Estates
Tolosa Winery
As the Director of Wine Clubs at Tolosa Winery, I also oversee inventory. Prior to using VinDashboard, weekly reporting was a tedious task, and required countless data filtering to track club performance and inventory depletions. I have found this platform to be a valued tool and solution to more efficient reporting.
Brittney O'Brien   Tolosa Winery
Alpha Omega
Synthesizing quantitative data is becoming increasingly necessary for the wine industry. VinDashboard has turned a weakness for most DTC platforms into an opportunity. It easily allows you to visualize (on mobile or desktop), cross-reference, combine, and export in ways our current DTC system cannot give us.
Cory MacInnes   Alpha Omega
Tolosa Winery
I love the ability to track individual performance and then to use that as a tool for employee development. Aside from the ability to dive deep into datasets, just having a quick top line snapshot of the overall health and performance of the Tasting Room is incredibly useful! By far the biggest benefit to this platform is how much time it will save you!
Michael Giese, CSW   Tolosa Winery
Niven Family Wine Estates
The Philosopher, Sir Francis Bacon, once said “Knowledge is Power”. This is what I think of to describe VinDashboard. Finally, a platform that understands the importance of getting data to your team quicker so they can run the business without having to be a ten-key expert. This is definitely a tool that can help improve your margins.
Bruce Brassfield   Niven Family Wine Estates
Tolosa Winery
The Inventory Reports, specifically ‘Orders Paid –still in inventory’ very helpful in reconciling club will-call inventories. The Wine Club ‘Trend Analysis’ reports have been useful in providing snapshots of club behavior showing tenure, attrition rates, acquisition rates and most importantly Lifetime Value. Thanks to the VinDashboard Platform, I can now access data effectively, helping me implement club retention and inventory management strategies.
Brittney O'Brien   Tolosa Winery