Case study: Dec sales all vs. TR Private, TR Private vs. Club Members
At first glance, December Tasting Room Average Order Value appears weak and one of the lowest by month. Then, compare only the Private Tasting Room for December and AOV jumps from $211 to $433 per order. Next, look at Private Tasting Room but only Club Members for December and AOV jumps again to $546. In this case, December is a huge opportunity to target Club Members in the Private Tasting Room with advantageous financial results.